Yes, you need some raw material to work with but get in the game because that’s where the magic happens – weigh in on policies, papers or topics that interest you. Volunteer. Remember, bodies at rest tend to stay at rest. You were born to change the world – write to make a meaningful difference […]

Your agency’s annual report creates public value but writing it is tough! How do you do it all? Here’s 10 ways I found to make your job easier. 1. Gather resources early The homework phase – collect all of the agency’s material you can: Previous year’s annual report Strategic plan Current year’s Budget estimate file […]

Know your audience. All that matters to them is ‘what’s in it for me?’ What problem does your audience want solved? Do the research and give them the answer, including as much or as little information as they need. Speak your readers’ language. Sound like a real person. It helps to use your audience’s way […]

Some things are best left to experts. Electric wiring. Plumbing. Car repairs. Editing. If you decide to cheap out and do it yourself when you lack the training and experience, you risk finding yourself shocked, all wet and left by the roadside … Everyone makes mistakes. All it takes is a few words that can […]